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Showing posts from September, 2020

Integrated Brand Marketing Plan

The Bubbles Day Care marketing strategy will be based on an advertising effort as well as strategic alliances with organizations related to the care of children.  Advertisements : The Bubbles Day Care will run advertisements in the Yellow Pages, social media accounts, Lotus Gardens Newsletter, and the local newspaper.  These advertisements will be used to raise visibility regarding the centre and its services to prospective customers who are otherwise unaware of it. Strategic Alliances : The goal of this initiative is to create an alliance or perceived partnership between the day care centre and a number of organizations that are a resource base for information regarding raising children. Two of the main organizations are the Oregon Midwifery Association and Birth to Three.  Both organizations are well respected and wonderful sources of information. Bubbles Day Care will be tapping into these organization's customer base. The alliances will create a sense of legitimacy for the cent

NGO's online reputation management strategy

An online reputation helps to shape strategies that influence how the public perceives the organisation and its brand. Therefore shaping public perception of an organisation is influenced by the information posted online and that is how online reputation management is concern with. And it involves creating impressions in an online environment with the purpose of improving quality of presence and perception for an organisation. Accessibility we are always active on our social media pages like Facebook,Twitter and Instagram and that shows we have good communication with our audience they can find us anytime they want to reach us, which includes donors, volunteers, employees and beneficiaries and first time visitors. Monitoring we set up our social media and google alerts to our blog in order to track all online platform to see what our audience respond about our organisation. Professional image Having a successful corporate image is very important marketing tool for Bubbles Day Care beca

HIV/AIDS policy of the NGO

Bubbles Day Care is committed to the development of policies and the implementation of programs that will help the community on HIV/AIDS, non-discrimination, awareness, prevention and health support. No one with HIV infection should be denied the opportunity to receive education or to work as an educator as long as they are able to do so. HIV infection does not pose a significant risk to others in school so long as the necessary precautions are followed, so there is no reason to deny infected educators and learners the same rights as others. The law does not allow learners or educators (or any employee) to be forced to have HIV tests, Bubbles Day Care will abide by this ruling. Genuinely voluntary disclosure of a learner’s or educator’s HIV status will be welcomed. Educators who are given such information must be prepared to treat it as confidential and ensure that no unfair discrimination follows from it. Non-discrimination Bubbles Day Care has a policy on non-discrimination, which pr

NGO’s four annual events

Parent-Child Work Day- On 23 Aprill, take Your Child to Work Day is promoted as a way for kids to learn about the workplace and build self-esteem. But, does this tradition still make sense? "Take your child to work day" was created as a way for kids to learn more about the workplace, build self-esteem and challenge gender stereotypes Teacher Appreciation Week- 3 to 7 May, Every year, Teacher Appreciation Week is the first full week in May, and thus, Teacher Appreciation Day is the Tuesday of the first full week in May. Easter Day Hunt- 4 April  Easter Sunday as it is the main day of the celebrations as it when Christians believe that the Son of God was resurrected on this day after Christ was crucified on Good Friday. And Sunday is often chosen as a good day for an Easter egg hunt before tucking into a delicious dinner. End Year Picnic- 12 November, Bubbles Day Care will host a fun and exciting picnic for the kindergartens.

Challenges acquiring an online presence

  Lack of Long-Term Strategic Planning Most of our activities look like one time shots. However, a single event is not enough to change the attitude towards some problem. In part, it happens because the activists are trying to diversify our activities, organize events of different kinds and in different areas so that they do not let ourselves drown in monotony.  Poor Cooperation with Mass Media Most of our NGOs rely on journalists when organizing an event: they expect they would come and cover everything. When nobody shows up for their event, firstly, they accuse journalists of conspiracy and declare a crisis in mass media and, secondly, they do nothing to spread the word about the event themselves. Lack of Feedback and Social Support Suppresses Enthusiasm Our society is only slightly involved in community life. There is a lot of heterogeneity in why people get engaged in the Day Care. However, whatever their motivation is, when people cannot get that sense of belonging to